Technovation Consulting Limited

Supporting Growth in Innovation

We support technology driven companies across a broad range of sectors to de-risk innovation, build strategic partnerships and accelerate commercial growth. Drawing on extensive experience across the automotive, aerospace, defence, marine and creative industries with specialist expertise in net-zero propulsion, hydrogen, electrification and robotics, Technovation Consulting supports organisations at every stage of maturity to bring transformative technologies to market with confidence and scale and to navigate the research and innovation ecosystem.

Ambitious companies need more than vision to grow, they need targeted commercial expertise and strategic support. We work alongside business leaders to remove barriers, fast-track routes to market and turn ambition into measurable results. Our flexible model enhances commercial capacity, supports investment readiness and helps companies identify and secure VC and private-equity funding — acting as a trusted partner in driving sustainable growth and long-term success

About Us

Who are Technovation Consulting

Technovation Consulting partners with ambitious technology companies to turn transformative innovation into commercial impact. Supporting Growth in Innovation, we drive sustainable, inclusive, and investment-ready growth across net-zero, advanced engineering, and emerging technologies.
Growth is 100% a team sport

Our approach

We work as an extension of your team — helping you make confident, strategic decisions that turn innovation into commercial success. Whether you’re refining your market focus, building partnerships, or preparing for investment, we provide the expertise and support to help you scale faster and smarter.

We can help you:

  • Achieve sustainable market traction in both existing and emerging markets.
  • Accelerate revenue growth through targeted commercial strategies and faster execution.
  • Build strategic partnerships that unlock opportunities, strengthen credibility and drive adoption.
  • Prepare for investment and funding, from refining your value proposition and growth plan to engaging VC and PE partners.
  • Strengthen commercial resilience, helping your business adapt and thrive in changing markets.
  • Develop high-performing teams and commercial cultures that deliver results.
  • Accelerate commercialisation of new technologies through faster, lower-risk routes to market.
  • Access new customer segments with targeted go-to-market strategies.
Commercial business growth

Benefits to you

We act as an extension of your team — bringing the commercial focus, energy, and expertise to help you grow faster. By increasing your commercial capacity and strengthening your market approach, we help you unlock new opportunities, attract investment and build momentum where it matters most.

  • Scale with confidence — backed by proven experience supporting start-ups and scale-ups across emerging and technology sectors.
  • Move faster — with the agility to respond to market shifts and seize opportunities ahead of competitors.
  • Access funding and partnerships — opening doors to investors, collaborators, and early customers through an established network.
  • Flexible pricing — aligned to your stage of growth, giving you high-value expertise and partnership without the cost or commitment of a full-time hire.
  • Make better decisions, faster — through practical, honest advice grounded in real-world experience.
  • Gain clarity and momentum — with a fresh, external perspective that sharpens focus and drives commercial results.
  • Accelerate growth together — through a trusted partnership dedicated to turning your ambition into measurable success.
Tony Reid - Technovation Consulting
Agile Remote Cameras Robotics
Aviva Open 60 Racing Yacht

Meet Tony Reid

Founder & Principal Advisor

Tony Reid is an experienced commercial leader with an engineering background and over two decades working at the intersection of technology, innovation, and high-performance environments.

His leadership style was shaped early on through competitive sailing, where strategy, teamwork, and composure under pressure were essential. These experiences laid the foundation for leading diverse teams and navigating complex, fast-moving environments with clarity and confidence.

After moving from sport into technology, Tony founded and grew a tech start-up, gaining first-hand experience in market entry, technical credibility, investment, and operational growth. He went on to serve as Commercial Director at IAAPS, helping to manage risk, lead business development, and forge strategic partnerships in advanced engineering and sustainable mobility. He also played a key role in the UK’s innovation ecosystem, where industry and academia collaborate to accelerate breakthrough technologies.

Combining strategic vision, commercial insight, and ecosystem expertise, Tony is known for his collaborative, people-centred approach. He brings energy, focus, and thoughtful leadership to every partnership — helping turn ambition into meaningful impact in emerging technologies.

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Sectors

Where we operate

We have first-hand experience in advanced engineering, energy transition and emerging technology sectors so we know the commercial realities of bringing innovation to market. Our experience spanning industry, academia and the UK’s research and innovation ecosystem – we help organisations bridge technical development and business growth – turning complex technologies into scalable, real-world solutions. Our collaborative approach enables businesses to navigate complexity, build strategic partnerships, and deliver lasting commercial and societal impact.
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Sustainable & Advanced Aviation

Accelerating the transition to net-zero flight through next-generation propulsion, hydrogen, and sustainable aviation technologies.

Clean Maritime & Blue Economy

Driving the shift to low-emission shipping through clean fuels, electrification, and advanced vessel technologies.

Hydrogen & Clean Fuels Ecosystem

Supporting the full hydrogen value chain, from production and storage to mobility and industrial integration.

Electrification & Battery Technologies 

Driving the shift to electrified transport and clean energy systems through advanced battery technologies, charging infrastructure, and scalable energy storage solutions.

eMobility & Automotive Technologies

Supporting the full value chain, from OEMs to Tier 1 suppliers and SMEs, to scale electrification and next-generation mobility.

Uncrewed & Autonomous Platforms

Advancing autonomous flight and maritime systems to deliver clean, efficient, and scalable mobility solutions.

Autonomous & Connected Systems

Unlocking efficiency and safety through AI-driven autonomy and connected infrastructure across mobility and logistics sectors.

Energy Systems Integration & Storage

Integrating clean energy generation, storage, and digital infrastructure to enable flexible, resilient energy systems.

Space, Advanced Aerospace & Defence

Supporting the growth of the space and aerospace ecosystem through strategy, partnerships, and commercialisation.

Fees

Flexible pricing tailored to your stage of growth 

Our approach to fees reflects the way we work — collaborative, transparent, and focused on your growth. Every business is different, and so is our approach. We work with you to create a structure that supports your ambitions, builds trust, and ensures you get the right level of expertise and commercial momentum without unnecessary overhead — giving you the confidence to adapt, evolve, and sustain growth through change.
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Focused Engagement

Targeted commercial support when and where you need it most

Access targeted commercial expertise exactly when it’s needed — available on a flexible day-rate basis to address specific challenges or short-term priorities.

This option provides flexibility without long-term commitment, giving you access to experienced commercial insight for:

  • Workshops and strategy sessions – aligning teams around shared objectives and inclusive approaches to growth.
  • Commercial or market reviews – to identify opportunities, risks, and areas for improvement.
  • Value proposition development – to refine your offer and strengthen market positioning.
  • Critical decision support – to provide informed, objective input at key growth moments.

Each engagement is outcome-driven and designed to deliver clarity, momentum, and tangible impact within a defined timeframe.

Growth Partnership

Ongoing strategic and commercial support to build lasting growth

Our Growth Partnership provides hands-on commercial support that sustains momentum and drives results. As part of a retained monthly service, it blends strategic guidance, practical delivery, and investment readiness to enable long-term growth.

  • Continuous commercial momentum – sustained focus on growth, partnerships and revenue-generating activity.
  • Strategic and project-based support – blending long-term direction with flexible delivery of key commercial initiatives.
  • Targeted commercial support – driving campaigns, business development and revenue growth activity that delivers results.
  • Developing inclusive, growth-minded teams – encouraging collaboration, creativity and long-term success.
  • Collaborative development – structured support for commercial strategies, value propositions and risk frameworks.
  • Team support and capability-building – strengthening internal commercial confidence and performance as you scale.

Embedded Partnership

Strategic Collaboration for Long-Term Impact

Build a long-term retained partnership that combines strategic consistency with flexible, hands-on support — ideal for sustaining growth and delivering complex commercial initiatives.

  • Enduring strategic support – a consistent partner who understands your business, market and long-term goals.
  • Flexible deployment of expertise – focused support where it’s needed most, from strategic planning to implementation.
  • Collaborative partnership – working with your team to build capability, strengthen governance and manage commercial lifecycles effectively.
  • Building inclusive teams – inspiring collaboration, creativity and collective success.
  • Structured progress and measurable outcomes – ensuring initiatives stay on track and deliver tangible, long-term results.
  • Sustained growth momentum – combining strategic insight and practical delivery to build lasting commercial resilience.

Executive Partnership

Flexible Senior Commercial Leadership, Focused on Your Growth

Designed for businesses navigating change, transformation, or rapid growth, this partnership provides senior commercial leadership that blends strategic direction with practical delivery and investor-ready expertise — exactly when it’s needed most.

  • Immediate access to senior commercial expertise – providing leadership, stability and clarity through critical growth or transition phases.
  • Strategic and operational leadership – shaping commercial strategies, guiding value propositions and driving revenue growth.
  • Investor and stakeholder engagement – supporting VC and PE readiness, due diligence and strategic partnerships.
  • Embedded governance and discipline – strengthening commercial capability and leaving lasting frameworks and processes behind.
  • Inclusive leadership – fostering collaboration, accountability and long-term growth.

  • Additional Services

    Tailored Strategic Support

    In addition to our structured partnership models, we offer specialised support services that can be aligned to your business needs and growth stage. These services complement our core models and are available by discussion, ensuring you get the targeted expertise you require. Key services available:

    Commercial & Board Advisory, Investment Readiness & Funding Strategy, Fractional Commercial Leadership, International Growth

    Testimonials

    See how others describe their experience with us

    I had the privilege of working with Tony when he was a Director at IAAPS, where he played a pivotal role in shaping the organisation’s commercial strategy and partnerships. From the outset, it was clear that Tony brings a rare blend of strategic vision, technical understanding, and commercial acumen. What impressed me most was his ability to bridge the worlds of cutting-edge technology and business outcomes. Whether it was advancing opportunities in hydrogen, electrification, or broader net zero innovation, Tony consistently created alignment between stakeholders and delivered tangible results. His skill in negotiating complex partnerships and securing funding was not only impressive but also instrumental in unlocking new opportunities for growth and innovation.

    On a personal level, Tony is a natural collaborator. He listens carefully, communicates with clarity, and brings an energy that inspires confidence. Working with him was both enjoyable and highly productive. He combines professionalism with approachability, making even the most challenging projects feel achievable.

    If you’re looking for a leader who can connect the dots between technology, business, and partnerships to deliver real impact in clean energy and emerging technologies, I cannot recommend Tony highly enough.
    Iain Godding
    I worked closely with Tony as part of the Senior Leadership Team at IAAPS, where our brief was to turn a university spin-out into a serious player in the net zero and advanced engineering space. From the outset, Tony brought the kind of commercial acumen and partnership expertise that bridged the gap between academic ambition and real-world delivery.

    Tony’s sharp business sense and strategic approach were pivotal as we shaped the brand and grew IAAPS into what is now recognised as one of the world’s top three R&I centres for advanced propulsion. Many of the aerospace and clean energy projects we developed came from his ability to spot opportunities others might miss and build the relationships to make them happen.

    He brings clarity, good judgement and a warm, collaborative style that keeps even the most complex projects moving forward with confidence.
    Isabella Griffiths

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    Contact Us

    If you’d like to get in touch and have an informal chat...

    Call Us

    +44 (0)7729 135021

    Office

    5 Church Street, Meysey Hampton, Cirencester
    GL7 5JU United Kingdom

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