Sustainable & Advanced Aviation
Accelerating the transition to net-zero flight through next-generation propulsion, hydrogen, and sustainable aviation technologies.
Technovation Consulting Limited
Supporting Growth in Innovation
Bridge the gap between breakthrough technology and real commercial growth.
Developing advanced technology is an exciting journey; but as your organisation evolves, there are moments where direction, capacity and commercial focus are tested. Whether you’re shaping early-stage concepts or scaling proven solutions, we provide additional commercial capability and support to help your team progress key opportunities and keep things moving when bandwidth is limited.
Drawing on extensive experience across the research and innovation ecosystem and first-hand insight from bringing a technology start-up to market, we work with leaders and teams to advance their commercial strategy with clarity, purpose and confidence.
As priorities expand and internal capacity becomes stretched, we strengthen your existing team with flexible commercial resource helping to move strategic initiatives forward, build partnerships and prepare for investment without adding pressure to your core team. Working as a trusted partner, we bring structure, experience and dependable capacity that enable purposeful, sustainable commercial progress.
About Us
Who are Technovation Consulting
Technovation Consulting exists to help innovation-driven organisations turn advanced technology into lasting commercial value. We believe the most impactful technologies succeed when commercial strategy is shaped early, grounded in evidence and supported with the right capability at the right time.
Our work draws on a rare blend of strategic commercial leadership, technical understanding and hands-on delivery experience across advanced engineering, energy transition and emerging technologies. We bring a practical approach that reflects how innovation actually unfolds, fast at times, uncertain at others, and often demanding more from teams than internal capacity allows.
We are committed to supporting organisations that are creating positive industrial, environmental and societal impact. By combining senior expertise with a collaborative, people-centred approach, we help teams align, focus and grow with intention — fostering an inclusive, supportive and high-performing culture that enables people to work well together and deliver their best.
Our approach
Growing an innovation-led organisation can mean making decisions with incomplete information, balancing multiple expectations and responding to shifting technical and commercial demands. Even when things are going well, progress can feel uneven at times, with priorities competing for attention and resources stretched across development, delivery and growth. It’s rarely the technology that slows things down — it’s the volume of parallel demands placed on the people responsible for moving it forward.
We work closely with founders and leadership teams to bring structure and steadiness to this complexity. Our approach blends senior commercial capability with practical, hands-on support — helping you focus on what matters most, act with greater confidence and maintain forward movement through periods of growth, change or uncertainty.
We understand the moments that challenge founders and technical leaders:
- Innovation and growth bring moments of real excitement – but it also creates pressure points where decisions matter and resources are stretched.
- When growth outpaces capacity – progress can feel fragile and inconsistent.
- When decisions feel high-stakes – you worry about choosing the wrong path.
- When delivery overshadows commercial priorities – neither gets the attention it deserves.
- When momentum dips – priorities can feel less certain and progress less defined.
- When funding expectations mount – investor conversations feel exposed without a compelling story.
- When partnerships are difficult to unlock – doors remain partly closed despite effort.
- When complexity rises – it’s difficult to keep the team aligned and the strategy steady.
- When you’re carrying too much – you need trusted commercial capacity, not more noise.
Benefits to you
Maintaining momentum becomes more challenging as expectations grow, teams are stretched and commercial priorities begin to compete for attention. Even in the most capable organisations, progress can feel uneven at times, or uncertainty can creep in about which opportunities genuinely deserve focus. As your business evolves and decisions carry more weight, it’s natural to question whether the right things are moving forward at the right pace.
We help reduce that pressure by strengthening your commercial capability and adding the flexible capacity your team needs — creating the conditions for steady, purposeful growth. Our role is to bring structure, clarity and experienced support, helping you make well-judged decisions, unlock new opportunities and move forward with confidence.
You gain:
- Scale with confidence — Stability and reassurance when growth becomes unpredictable.
- Move faster — Renewed agility so opportunities aren’t lost while decisions are being made.
- Access funding and partnerships — Credible routes to investors, collaborators and early customers.
- Make clearer decisions, faster — Confidence in your direction, supported by well informed decisions.
- Strengthened commercial capacity — So the weight of progress no longer rests on your shoulders alone.
- Build a compelling investment narrative — Investor meetings become structured, prepared and far less stressful.
- Develop high-performing commercial teams — Alignment improves, friction reduces and delivery becomes more consistent.
- Accelerate commercialisation — A clearer, lower-risk path through long development cycles.
- Enter new markets with purpose — Growth becomes intentional and strategic, not scattered.
- Stay resilient through change — Maintaining a steady course even as priorities and conditions evolve.
Meet Tony Reid
Founder & Principal Advisor
Tony Reid is a commercially focused leader with a strong engineering foundation and more than two decades of experience across technology, innovation and advanced engineering. Known for his calm, people-centred approach, he provides clarity and steady judgement in moments when direction feels less clear and teams need calm, grounded direction. His style supports the development of inclusive, collaborative and high-performing cultures where people feel able to contribute and work effectively together.
His leadership style was shaped through competitive sailing, where strategy, trust and composure under pressure were essential. After moving into technology, Tony founded and grew a tech start-up, giving him first-hand insight into the realities of market entry, investment pressures and the emotional demands of building something from the ground up. This lived founder experience continues to shape the practical, empathetic guidance he brings to the organisations he works with.
Tony later served as Commercial Director at IAAPS, shaping commercial strategy, forging partnerships and delivering impact across hydrogen, electrification, robotics and low-carbon propulsion. This experience now helps founders and technical leaders navigate complex stakeholder environments with confidence. Colleagues describe him as a thoughtful collaborator who listens carefully, communicates clearly and builds trust quickly — especially in high-stakes or fast-moving situations.
Tony brings the strategic insight, commercial experience and steady support organisations need to navigate complexity and move forward with confidence — strengthening teams with the additional capability required to turn ambition into sustainable commercial results.
Sectors
Where we operate
Our work is grounded in extensive experience across advanced engineering, energy transition and emerging technologies. This breadth gives us a practical understanding of the environments in which innovation is developed, tested and deployed.
With a background spanning industry, academia and the UK’s research and innovation ecosystem, we understand the realities of working across technical, commercial and organisational boundaries. We support teams to build strong partnerships, engage stakeholders effectively and progress opportunities through complex development pathways.
Our aim is to help organisations advance ambitious technologies in ways that are commercially viable, strategically focused and positioned for long-term impact in their markets.
Fees
Flexible pricing tailored to your stage of growth
Our approach to fees reflects the way we work — collaborative, open and responsive to what your organisation needs at each stage. We tailor our engagement, so you receive senior commercial expertise at the moments it delivers the greatest value.
By offering adaptable models instead of fixed full-time roles, we provide high-level capability without unnecessary overhead, giving you the freedom to increase or dial back support as priorities shift.
Our aim is to give you clear visibility and a dependable structure — helping you plan ahead, adjust with confidence and maintain the pace required to grow through change.
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